Fruit of the Loom

We work with Fruit of the Loom to develop new FSDUs (free standing display units) and ‘store-in-store environments’ to promote their products.

Quite often, we will take an existing corrugated display unit and develop different colourways or seasonal graphics to suit different applications and products. For example, we produced mock-wood effect graphics to give a totally different look and feel to an existing unit for one project, and developed cartoon characters to promote specific products in the Spanish market.

These are presented to the client as artists impressions before approval to proceed with production of finished artwork to print the final units.

Initial arwork is then digitally printed to produce full scale mock-ups before the full production run is ordered.