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Fruit of the Loom

A specific example of sock packaging design is in the range of Fruit of the Loom workwear socks for Europe.




We worked closely with sock manufacturer Renfro to develop a unique branding and design approach for Fruit of the Loom workwear socks based on the uses of the different socks and their attributes such as touchness, comfort or reinforced heel and toe.

In addition to sock packaging, we have worked with Fruit of the Loom to develop outer packaging for their workwear shirts range, and event-specific packaging for underwear samples, for which we designed full colour printed polypropylene packaging.

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